Future
Rap would never sound, look, or feel the same after Future landed.
If you want to know where the culture’s going next, just watch and listen to the iconic Atlanta rapper, singer, and producer.
He went from cooking up beats in a basement for the Dungeon Family to generational superstardom with a presence looming from the streets all the way to The Met Gala. He literally brought trap into the White House as President Barack Obama rapped along to his quintuple-platinum banger “Jumpman” [with Drake]. He has collected dozens of multiplatinum certifications and reached rarified air as one of only a handful of rappers to achieve Diamond status for 2020’s “Life Is Good” [feat. Drake], affirming him as one of the best-selling acts of all-time.
Not to mention, he carved out a place in the history books as “the first artist to release two Billboard Top 200 number ones in consecutive weeks.” Along the way, he adorned the covers of Billboard, Clash, GQ, Rolling Stone, The Source, XXL and more in addition to delivering show-stopping performances on Saturday Night Live and Ellen. In 2019, he garnered a GRAMMY® Award in the category of “Best Rap Performance” for “King’s Dead” alongside Jay Rock, Kendrick Lamar, and James Blake.
Kanye West sought him out as Executive Producer on the headline-making Donda 2 in addition to appearing on two tracks. He also pulled up on Gunna’s “Pushin P” with Young Thug, appearing on yet another chart-busting banger. Future looks ahead again on his ninth full-length album, I Never Liked You. Upon arrival, it marked his 8th #1 album on the Billboard 200 with the most seven-day sales of his illustrious career so far. In addition to praise from Billboard, Complex, and Rolling Stone, Vulture hailed it as “both instantly recognizable and easily distinguishable from past works,” and GQ went as far as to crown him “the best rapper alive.”